The Studio was a unique digital art store conceived and curated by Studio Output for Sony’s PlayStation Store. ‘It brought the work of some of the world’s most coveted illustrators, graphic and digital artists to PlayStation audiences through digitised avatars, static and dynamic themes’ (Studio Output website).
We are part of the primitive digital era and we have promising times ahead. I developed a language based in primitive drawings made for a digital environment. My purpose was to present a primitive digital alphabet that is, in fact, the language of our times. Inspired in the old computer graphics, loading errors, simple animations and colour changes, the goal is to present an interface familiar with our digital roots.