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 Ze Paz → Art Direction & Design
  • About
  • Work

We are part of the primitive digital era and we have promising times ahead. I developed a language based in primitive drawings made for a digital environment. My purpose was to present a primitive digital alphabet that is, in fact, the language of our times. Inspired in the old computer graphics, loading errors, simple animations and colour changes, the goal is to present an language that resonates with our digital roots.


STORM RIDER_LOW.jpg
 
WeAreMovingIn_AAA.jpg
 
WeAreMovingIn_.jpg
 
EDEN Element Skateboards artist series, fall 09.
 
HOLLOW TREESPersonal work.
 
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zedapaz_digital.primitive copy.gif
 
PLAY.jpg
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FNAC GAMES Illustration and mood icons to support the gaming segments of FNAC in Portugal.
 
SURIA Packaging for an electronic music producer.
 
SURIA Packaging for an electronic music producer.
 
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SHADOW.jpg
 
UTOPIA.jpg