Visual system for the Vodafone Global Brand Re-positioning. The way in which customers interact with brands has changed dramatically. Today, on-screen, digital communications lead as the most common contact brands have with current and potential customers, something that is especially true in the world of technology. For Vodafone, with over 500 million customers worldwide, a new digital-first brand identity was needed to help reinvigorate their communications and bring messaging to life.
A digital brand identity for a digital business. We created the Vodafone dynamic system and ownable series of visual elements combine to form a new brand identity created with motion at its core, ready for life on screen.
Design Director at Superunion. My mission was to explore and deliver the new Vodafone Global Brand System. With the help of the team I also had to bridge in between 2 creative directors.