MONTEBELLUNA → CR7
A film to tease the on-pitch debut of the new MERCURIAL boot in the UEFA Champions League final.
The film is a celebration of the boot, showing each ingredient of the MERCURIAL narrative only for a split second. The pace slows down to highlight some of the finer details, before speeding up again to continue the story at explosive, mercurial speed.
Art direction. Concept & Storyboards.
Developed at AKQA London.