MONTEBELLUNA → CR7
A film to tease the on-pitch debut of the new MERCURIAL boot in the UEFA Champions League final.
The film is a celebration of the boot, showing each ingredient of the MERCURIAL narrative only for a split second. The pace slows down to highlight some of the finer details, before speeding up again to continue the story at explosive, mercurial speed.
MY ROLE
Art direction.
Developed at AKQA London.