After the success of Rise 1.0 / House of Mamba I was asked to work on the Nike RISE 2.0 and push it to the next level. We delivered the world’s most advanced basketball coaching tool. A connected ecosystem of LED court, pinpoint accurate tracking and intuitive coaching app. It allows coaches to automatically assess, monitor and track players on court, building an accurate performance profile of up to 30 players simultaneously. Coaches can then bespoke create drills based on players’ strengths and weaknesses, demonstrate and annotate plays directly beneath players’ feet and deliver instant on-court feedback. Elite or amateur, it helps coaches improve the game of any player at any level.
Art Direction + Lead Design. My work was focused on the development of the visual centre for Rise 2.0. I have started by designing the athlete logos for Paul George, Kobe Bryant and Lebron James. Based on the logos ascetic, I have developed storyboards to be animated and applied to the basketball LED court. The graphic language influenced was used for Training Tool App UI and the venue´s design, locker rooms among others. I also had to manage a team in of designers for Rise II China and Philippines.