The experience starts with the playful area of the store; a place where customers can enjoy a large digital art piece that they can change personally. It’s controlled by reading people’s movements and emotions, triggering colours and sound. A great photo or video opportunity!

Following entry, are a series of stations where visitors could scan their skin – receiving a skin age score based on measurements across five skin dimensions.

Based on the skin measurement, the audience got personalised skincare recommendations.

At the end of the store experience were highly interactive retail tables built from a combination of cameras, projection mapping and a motion-sensing Kinect suspended from the ceiling. Visitors could explore the different SK-II products in an incredibly immersive way and add to cart with just a wave of the hand (RFID bracelet).

The Smart Store also announces an upcoming beta product—a Smart Bottle with embedded sensors to track daily product usage that employs a digital advisor to guide the product experience.

To explore the intersection of beauty and technology, we collaborated with graphic artist Ari Wenkle to create rich visuals for print and digital materials. Rarevolume also produced a series of interactive portrait installations displayed across six locations in Asia and the United States.

The store was met with praise, garnering a great deal of press for SK-II across Asia and beyond and elevating SK-II to the forefront of technological innovation in beauty.

“This is the most fantastic beauty pop-up. I have been to thousands of beauty brand pop-ups, but this is a very bold attempt and SK-II is really leading the beauty trend.”

DIRECTOR FROM ELLE MAGAZINE CHINA